About Us
🧵 A stitch of love, a home full of fluff.
FluffyCoco was born from the simple joy of dressing up our dolls, the soft moments shared between little paws and tiny clothes, and the desire to create a warm, loving world for every plush friend out there. Before this brand ever existed, we two were just doll moms, lovingly sewing, matching, and crafting tiny outfits for our own fluffy companions at home.
Over time, something magical happened — the love we put into every detail didn’t stay within our own little circle. It started to spark conversations, connections, and community. And so, in 2025, FluffyCoco officially began — a heartfelt space where doll lovers from around the world can find thoughtfully selected doll clothes, DIY ideas, display accessories, and more.
We believe that every stitch is an act of love, and that dolls are more than toys — they are family. Whether it’s Labubu or other cherished plush characters, every little friend deserves to be dressed with care, stored with protection, and loved without limits.
💌 Our Story
At home, our dolls are part of our everyday lives — they sit by our desk, travel with us, and even share our silly stories and cozy days. We started by mixing and matching outfits, searching for high-quality pieces, and occasionally designing a few of our own. But we kept asking ourselves: Why not share these moments with others who feel the same?
So here we are.
We created FluffyCoco to celebrate that shared love — a space for doll parents, collectors, and creatives to explore new outfit ideas, exchange styling inspirations, and find unique pieces for their plush companions.
"Coco" is how we lovingly refer to all our little doll children — a name that holds affection, coziness, and a hint of magic.
🌸 What You’ll Find Here
Our journey begins with a special collection inspired by Labubu, including custom-fit outfits, soft travel boxes, and accessories that make life with your doll easier, more stylish, and filled with fun. Every piece is chosen or crafted with care, because our dolls deserve nothing less.
We are constantly exploring, experimenting, and dreaming up more. In the future, you’ll find other themed outfits, seasonal releases, and maybe even community-collab creations. From hand-sewn pieces to curated finds, we aim to bring warmth and softness to your doll life.
🧸 Our Philosophy
At FluffyCoco, we don’t see dolls as just decorations.
We see them as friends, as family, as gentle reminders of how small things can bring big joy.
We believe in:
- Loving what you own
- Caring through craft
- Finding joy in the tiny details
And above all, we believe that the world needs a little more fluff, a little more fun, and a lot more Coco.
Welcome to our family.
With love,
The FluffyCoco Team
(two doll moms, and many, many fluffy kids)